Disruptive Innovations Studio
Role: Logo Design
GW McLennon is the Founder and Principal of DI Studio. In her practice GW leverages over 15 years in the philanthropic and nonprofit sector to help organizations, as well as individuals, marshal their capacity and program practices in fresh ways.
Using a collaborative and energetic perspective she helps partners maximize their success with current resources and strengths, while formalizing new approaches that can help them grow into the future.
Logo Exploration
For this project, I was tasked with creating a logo for DI Studio. She wanted the logo to be fun and as vibrant as she is, with enough flexibility to work for her “corporate” clients. After presenting a variety of logo directions, we honed in on her favorite concept.