The Formula For Happiness

Design and Art Direction

Agency: Ogilvy and Mather

To promote Gerber’s line of baby formula’s, my copywriter and I were tasked with creating digital assets for email, web banners and social media platforms under their “Formula for Happiness” campaign.

This project gave me time to sink my teeth into developing a fun aesthetic (everybody loves happy babies!) featuring an extremely diverse set of happy babies.

It also taught me how to push back on traditional approaches and explore creative alternatives. The expectation for this brief leaned towards creating re-usable static images that would be resized accordingly. I sold the idea to incorporate videos (which I then had to learn how to produce, lol) and interactive banners designed to illustrate how the product worked.

Banners, Banners, and more Banners!

For the web banners, I collaborated with an illustrator and programmer to create animated banners that would target moms looking for help dealing with colicky babies.

Banners were made at 5 different specs for all 5 products lines. I am now a MASTER at creating efficient design processes.