this is VITAL.
Role: Creative oversight for the book and website, design and execution of social media assets and digital marketing content, coordinating book photography.
As we approached 5 years into our journey at Epicenter, our Director of Collective Impact was tasked with creating a report outlining what we have learned while building a culture of entrepreneurship in Memphis.
Used as a tool for both storytelling and fundraising, she engaged a local firm to translate our complex universe into beautiful, non-traditional report with two components: a printed book for our VIP’s and a sharable digital website. As a half of the brand team, I was able to ensure that their work aligned with our brand. As a former art director, I was able to provide light creative guidance and design support as needed.
Side Roles: Client-side creative oversight, production support, design and copywriting for digital marketing assets (social media, newsletter comms, and website landing page).
Social Media Rollout
After sending a branded email inviting our audience to read the digital book, we promoted three of the nine truths every day across Facebook, Twitter and Instagram.
After the books had already gone to print, we noticed that it was missing an introductory letter from our board chair and a page thanking our funders!
Using the style aesthetics established by the design firm, I designed the pages and print them on personalized, extra-heavy card stock to impress recipients as they opened their packages. Our VIPs and funders LOVED them.
