VITAL: An Impact Report
Role: Creative oversight, email and social content design.
As we approached 5 years into our journey at Epicenter, our Director of Collective Impact was tasked with creating a report outlining what we have learned while building a culture of entrepreneurship in Memphis.
Used as a tool for both storytelling and fundraising, we engaged a local firm to translate our complex universe into beautiful, non-traditional report with two components: a printed book for our VIP’s and a sharable digital website.
As Epicenter’s in-house creative lead, I collaborated with the team to ensure brand alignment from concept to execution.
I was also able to leverage their visual style to develop promotional graphics to support the marketing rollout.
Social Media Rollout
After sending a branded email inviting our audience to read the digital book, we promoted three of the nine truths every day across Facebook, Twitter and Instagram.